Shared December 24, 2019
Santa Claus dominates the media during the holiday season as a big-time brand influencer. But the corporate-shill Santa we know today wasn’t always like this. He used to be a poor monk in Turkey who initially wasn’t even associated with Christmas. But this all changed when a few upper-crust New Yorkers decided to rebrand the holiday as something more “tasteful.” They used poetry and political comics to make Santa the face of Christmas, and he has been ever since.
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