Microsoft's $1 Billion Failure

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Genre: Science & Technology

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Snazzy Labs

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Shared March 14, 2020

Microsoft could have been Apple... Snazzy Labs talks about the Microsoft Zune and why an excellent product ultimately failed—and failed spectacularly.
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Microsoft in the mid-2000s just couldn't get things right. While Xbox 360 was doing well, Windows Vista was a spectacular disaster and the launch of the iPhone and Google Android ultimately pushed Microsoft and the Windows Phone operating system out of the market. But a few years before that there was Zune: a portable MP3 player brave enough to take on the iPod. Did it work? Clearly not... Why, however, was Microsoft's music player such a failure and why did it cost them over a billion dollars in losses?