Shared June 9, 2014
We traveled to New York City's forgotten borough, Staten Island, to find out how Sugarman created a small vending empire—and how he subsequently lost it—one quarter at a time.
In 1996 Bradley Ellison, a.k.a. Sugarman, started Sugar Daddies vending company in Staten Island. He placed thousands of machines throughout New York City in pizza parlors, supermarkets, and corner shops.
Due largely in part to a cash economy, his business flourished, shaking down every neighborhood kid for their milk money in exchange for a sticky hand, bouncy ball, or a handful of candies.
In 2004, he finally made it big with the "Homies" series (arguably the most popular vending toy of all time), grossing over $1 million in sales.
Check out the next VICE Profiles "Teenage Bullfighter" - http://www.vice.com/vice-profiles/tee...
Subscribe to VICE here! http://bit.ly/Subscribe-to-VICE
Check out our full video catalog: http://bit.ly/VICE-Videos
Videos, daily editorial and more: http://vice.com
Like VICE on Facebook: http://fb.com/vice
Follow VICE on Twitter: http://twitter.com/vice
Read our tumblr: http://vicemag.tumblr.com
Child Bullfighters in Mexico: Profiles by VICE
Chiraq & Nigeria's Oil Pirates | VICE on HBO
You Don't Know Shit: VICE Reports (Full Length)
Internet Scamming in Ghana
Mexico's Vigilantes Taking the Law into Their Own Hands
The Real Nancy Botwin From 'Weeds'?
An Inside Look at the Exotic Animal Trade: Profiles by VICE
The Worst Fish in America: Asian Carpocalypse
Polygamist Mafia: Escaping The Kingston Clan
Vanishing without a trace | Undercover Asia | Full Episode
The World Leader in Counterfeiting: Lima's Fake Dollars
Undercover Cop Tricks Autistic Student into Selling Him Weed (Full Length)
Magic: The Gathering - Inside the World's Most Played Trading Card Game | American Obsessions
Slut Shaming Preacher: Profiles by VICE
Uganda's Moonshine Epidemic
How to Get Away with Stealing
Alexis Neiers on Drugs, Prison, and the Bling Ring: Profiles by VICE
Inside America's For-Profit Bail System
Why Women Are Quitting Their Side Hustle: Leaving LuLaRoe