Kevin Potts, CMO of DocuWare

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Shared May 21, 2019

Kevin Potts, Chief Marketing Officer of DocuWare, speaks to the EMEA partner community at DocuWorld 2019 in Mallorca. The presentation focused on two key topics: the market opportunity for Content Services / ECM across Europe, and how DocuWare builds its marketing engine to harness that opportunity. The talk included exclusive market research for Germany, Spain, France and the UK – revealing scale and value of the total addressable market – as well as new insight into the typical B2B sales cycle and how DocuWare’s demand generation platform leverages each phase of the buyer’s journey.