Shared March 19, 2016
A millennial marketing conference asked me to give a talk on how to market to millennials. The thesis of the talk I gave: Millennials don't exist and the entire idea of "generations" is unscientific, condescending, and stupid. For more misconception destruction, check out my show ADAM RUINS EVERYTHING on TruTV!
UPDATE: Since making this video, I've met Jean Twenge, who let me know that she felt I had misunderstood (and thus misrepresented) some of her research. I'm always eager to hear from an expert - which Jean genuinely is on this topic - so we sat down for a special episode of the Adam Ruins Everything podcast to talk about Jean's research on generations and my reservations about the term. Enjoy! http://www.maximumfun.org/adam-ruins-...
UPDATE 2: Here is Jean Twenge's response to this piece: https://www.psychologytoday.com/blog/...
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