Millennials Don't Exist! Adam Conover at Deep Shift

Watch on YouTube

Show annotations

Download is disabled.

3,509,855

74,167

2,026

Genre: Comedy

Family friendly? Yes

Wilson score: 0.9722

Rating: 4.8936 / 5

Engagement: 2.17%

Adam Conover

Subscribe | 67.2K

Shared March 19, 2016

A millennial marketing conference asked me to give a talk on how to market to millennials. The thesis of the talk I gave: Millennials don't exist and the entire idea of "generations" is unscientific, condescending, and stupid. For more misconception destruction, check out my show ADAM RUINS EVERYTHING on TruTV!

UPDATE: Since making this video, I've met Jean Twenge, who let me know that she felt I had misunderstood (and thus misrepresented) some of her research. I'm always eager to hear from an expert - which Jean genuinely is on this topic - so we sat down for a special episode of the Adam Ruins Everything podcast to talk about Jean's research on generations and my reservations about the term. Enjoy! http://www.maximumfun.org/adam-ruins-...

UPDATE 2: Here is Jean Twenge's response to this piece: https://www.psychologytoday.com/blog/...